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Strategic objectives

ESAB has established clear financial and operational targets to improve performance and achieve strong growth in profit and cash generation.

Organic revenue target:
10%
CAGR
Adjusted operating margin target:
10%
"through cycle"
Working capital
target:
19%
of revenue by end of 2013

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Target 1: Organic revenue CAGR of 10 per cent

To be achieved through:

  • Focussing on end-user segments with strong growth potential (such as energy, transport and infrastructure)


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  • Building on regional strengths, particularly in growth and commodity-based economies (such as South America, Russia and Asia)


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  • Developing new product ranges through innovation


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  • Exploiting incremental market opportunities (such as ancillary welding products)


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Target 2: Adjusted operating margin of 10 per cent “through-the-cycle”

To be achieved through:

  • Cost-saving measures, including identified actions to save £38 million (as described below)
  • Focus on specific end-user segments and regions with strong potential
  • Product portfolio initiatives
  • Focussing on supply chain and customer service
  • Leverage from growth and cyclical recovery


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Target 3: Working capital - 19 per cent of sales by the end of 2013

To be achieved through:

  • Inventory management (such as reduction of slow-moving stock and shortening of supply chains)
  • Debtor management (reduce overdue debt)
  • Focussing on central purchasing to obtain improved commercial terms
  • Strengthened management incentivised to deliver improvements


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Cost saving measures

ESAB has identified £38 million of cost savings and has already commenced a programme to deliver these by mid-2013.

  • £10.6 million - capacity re-alignment in Europe and North America
  • £13.8 million - reduction in European factory manning and sales overhead
  • £13.4 million - additional savings principally in South America, cutting & automation and central overheads

The majority of these cost savings are underway and we expect to deliver a run-rate of £15 million by year end 2011 and £35 million by year end 2012; the benefits to the income statement are expected to be £5 million in 2011 and £25 million in 2012. Exceptional charges relating to the implementation of these cost savings are £7 million in the first half of 2011, £12 million in the second half of 2011 and £13 million in 2012.

Opportunities for additional cost savings are being examined.


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