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Strategic objectives

Howden has established clear financial and operational targets to sustain its current strong performance and improve adjusted operating margin.

Key Drivers

End-user diversification

Aftermarket revenue growth

Capitalise on strength in compressors

Further development in BRICs and other emerging markets

Focus on resource driven economies - South Africa, Australia

Further development of contract execution and supply chain

Strategic objectives


Organic revenue CAGR of 10%+


Medium to long-term adjusted operating margin target of 14%

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Target 1: Organic revenue CAGR of 10+ per cent

To be achieved through:

  • Growing its exposure to end-user segments (such as coal-fired power and oil and gas)


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  • Leveraging strengths in BRIC and resource-based economies (with market-leading positions in China, India, Brazil and South Africa)


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  • Developing products to enter new-growth markets (such as carbon capture and storage and coal bed methane)


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  • Continuing the strategic focus on the aftermarket business, including expansion into new regions (especially China)


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Target 2: Medium to long-term adjusted operating margin of 14 per cent

Uplift from current margin range (11%-12%) to 14% to be achieved through:

  • 1.5% increase - operational leverage
  • 0.5% increase - supply chain and LEAN manufacturing
  • 0.4% increase - improved margins from Thomassen synergies


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